Gestuz was founded in 2008 by Sanne Sehested, who wanted to create a brand inspired by her own vintage feeling wardrobe and the kind of energy and attitude she believed fashion should give the wearer.

Looking to create designs that emphasize the strength of women rather than overshadow, and with inspiration from earlier decades and a modern rock and roll woman, Gestuz creates pieces that allow for interpretation from the individual.

Rooted in the effortless ease of the Scandinavian design heritage, Gestuz simultaneously rebels against it by subtly and humorously disrupting and updating the classics.

Gestuz focuses on sustainability not only when it comes to materials but also when it comes to production and the well-being of workers.

At least 80% of their collections are made from certified and documented materials, and they are always looking for ways to improve. Most recently the brand has launched a resell platform to encourage a longer lifespan of products.